Industry Update
Press Release12 June 2018

Days Inn by Wyndham Forecasting Bright Skies All Summer Long Thanks to “Days InnBrella”

Custom-created umbrella innovation shields from vacation rain while beaming happiness-inducing rays

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Days Inn

Parsippany, N.J. -- April showers may bring May flowers, but across much of the U.S. June stakes claim as the rainiest month of the year, bringing unwelcome gloom at the start of the popular summer travel season. Days Inn® by Wyndham won't stand for it: the iconic economy hotel brand is protecting summer trips from ill-timed drizzle with its exclusive Days InnBrella, a first-of-its-kind umbrella that blocks rainfall while simultaneously emitting lit-from-within LED beams to brighten even the dreariest days.

This custom-created portable beam of happy is an overcast day's worst enemy, thanks to light therapy-like illumination radiating from the inside. Rain stays out and sunshine stays in, making for brighter days no matter where your travels take you.

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"Each day has so much to offer and at Days Inn we believe nothing—not even gloomy weather—should ruin a hard-earned vacation," said Patrick Breen, senior vice president, brand operations for Days Inn by Wyndham. "A little travel confidence, like the promise of sun-inspired rays at your fingertips, can go a long way in helping travelers seize every day and max out their travel fun. With Days InnBrella, if it rains, it can still shine."

At its nearly 1,500 hotels across the country, Days Inn's warm hospitality helps make guests' days brighter and emboldens travelers to take advantage of every possible moment, and the Days InnBrella helps do just that. This "Inn-ovation" is the first-ever umbrella to emulate the principles of LED light therapy, which research shows can help boost energy levels and improve mood. Each generates more than 4,000 LUX, giving guests boosts of energy and perking up gray days through uplifting illumination.

Beginning today, guests at Days Inn hotels in some of America's rainiest cities can power up the Days InnBrella during their stays when the weather tries to dampen summer fun:

The brand is also giving away a limited number to travelers on its Twitter handle (@DaysInn) now through June 26, 2018. For more information and full terms and conditions, visit www.daysinn.com/innbrella.

Related Brand

Days Inn

Days Inn® is a leading global brand in the economy segment with more guest rooms than any other economy brand in the world and over 1,850 properties worldwide. Under its "Best Value Under the Sun" market positioning, Days Inn hotels offer value conscious consumers free high speed internet.
brand information
Other Brands by Wyndham
AmericInn by Wyndham
Baymont Inn
Dazzler Hotels
Dolce Hotels and Resorts by Wyndham
Esplendor Boutique Hotels
Hawthorn
Howard Johnson
La Quinta by Wyndham
Microtel
Ramada by Wyndham
Ramada Encore
Super 8
Trademark Hotel Collection
Travelodge
TRYP by Wyndham
Viva Wyndham Resorts
Wingate
Wyndham Garden
Wyndham Grand
Wyndham

About Wyndham Hotels & Resorts

Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company by the number of properties, with approximately 9,000 hotels across approximately 90 countries on six continents. Through its network of 804,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The Company's award-winning Wyndham Rewards loyalty program offers 85 million enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts and vacation rentals globally. For more information, visit www.wyndhamhotels.com.

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