Innovation and digitalization top of European tourism agenda
In a strategic discussion on innovation and the digital transformation, Mr. Pololikashvili made clear his vision to create an ecosystem of government policies, funds and strategic projects that nurture disruptive ideas and entrepreneurship, for which he enlisted the help of Member States and private sector members in the region.
"Together we can set a vision that considers tourism as a policy priority, a knowledge creator and innovator, and a sector of maximum value for all", said Mr. Pololikashvili.
This year's World Tourism Day, on September 27, will focus on tourism and the digital transformation. Celebrations will take place in Budapest, Hungary and worldwide.
Also at the meeting, UNWTO outlined plans for improving skills, education and specialized tourism training under the newly-launched UNWTO.Academy, and reaffirmed its engagement with Europe to face safety and sustainability challenges related to managing large tourist numbers.
About World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism"s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. UNWTO"s membership includes 156 countries, 6 Associate Members and over 400 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. For more information visit www.unwto.org.