Leading Portuguese tour operator Top Atlantico DMC embraces dynamic online rates
One of Portugal's largest travel and leisure companies, Top Atlantico DMC, part of Springwater Tourism Group, has made the transition to dynamic online rates thanks to a partnership with the global hotel industry's leading cloud platform, SiteMinder. The long-established tour operator has integrated SiteMinder's hotel distribution solution with its booking engine to offer travellers the latest accommodation rates and availabilities for the first time.
The move is a significant break from annual contracted FIT rates and fixed pre-packaged deals, which the company says are now used only for more niche markets and products.
"Today's travel consumers lead busy lives that demand fast responses; they no longer want to wait on availability and prices. They want an experience that fulfils all the dreams they had for travelling - one that considers their individual preferences and budget - and through the dynamic, tailor-made packages we have available using SiteMinder's technology, they can now seek out that experience. SiteMinder has taken our business into a new and important era," says Top Atlantico DMC's commercial manager, Bruno Canhoto.
Since 1979, Top Atlantico DMC has operated in all travel segments across Portugal, including FITs and groups, religious tourism, MICE and sports travel. From its five offices across the country, the company provides a full range of services, from tours, transfers and car rentals, to accommodation at one of its 850 contracted hotel partners, including Pestana Hotel Group.
Mateus Coelho, Regional Manager - Iberia and Brazil at SiteMinder, says, "We are very pleased to support such a respected and trusted travel company as Top Atlantico DMC. Top Atlantico DMC's transition to dynamic online rates is recognition of an industry that is fast moving to digital, and ever-growing consumer expectations that are forcing hospitality and travel providers, in Portugal and around the world, to re-evaluate how they can stay relevant and compete for today's traveller."
About SiteMinder
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder's products include The Channel Manager, the industry's leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world's major global distribution systems. With more than 30,000 hotel customers and 600 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents. For more information, visit www.siteminder.com.
About Top Atlantico DMC
Top Atlântico DMC, part of Springwater Tourism Group, is a leading operator in Portugal in all segments of incoming tourism. With almost 40 years of experience and with a team of dedicated, creative and multilingual professionals, we are able to provide a full range of personalised services to our partners and their clients, everywhere in Portugal.
Our regional offices are located in the most important touristic areas of the country. Taking advantage of local knowledge, we make every effort to exceed the expectations and ensure complete customer satisfaction. For more information, visit www.topatlanticodmc.com.
Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415
