PATA and Skal Sign MOU
PATA and Skal have signed a Memorandum of Understanding to share knowledge through research and publications, to reciprocate in event participation, to support mutual agreed advocacy positions, and to enhance access for the benefit of members of both organisations.
L/R: Mr. João Manuel Costa Antunes, President Skal International Macau; Mr. Robert Sohn, President Skal International Asian Area; Skal International CEO Ms. Daniela Otero; PATA CEO Dr. Mario Hardy; and Skal International President Ms. Susanna Saari. Click to enlarge.
Dr. Hardy said, "PATA and Skal are very similar in many regards. Like PATA, Skal has a long-storied history having been founded in 1934 and through the years its members have fostered a great spirit of friendship and camaraderie. They are also committed to the development of young tourism professionals and students through Young Skal. This partnership helps align both our missions in developing a responsible tourism industry and look forward to working to with them towards this goal."
Skal International CEO, Daniela Otero, said that "the tourism economy in Asia has increased exponentially in recent years and that the agreement was very important for development of Skal in that area."
Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA"s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members" desktops and mobile devices anywhere in the world. PATA"s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.