Why Personalization Is the Future of Hotel E-Commerce
Personalization in the hotel industry has ceased to be a trend. Today, it's an obligation. Back in 2015, American Express Travel reported that 83 percent of millennials would allow brands to track their habits in exchange for a more customized experience. And earlier this year, Deloitte Consulting published the white paper 'Next Gen Hotel Guests Have Checked In: The Changing Guest Experience,' which noted that "-truly knowing your guests -what they have told you, what they request, what you have learned, and what should be implied -should yield larger results."