Booking shifts its cultural DNA as it sets sights on Indian market - yourstory.com
Amsterdam-headquartered Booking is looking at India to be one of its top five markets. "India is a super important market but it also is a super tough market," said Pepijn Rivers, Senior Vice President and Chief Marketing Officer, Booking, while addressing a group of journalists at the company's headquarters in Amsterdam. The Booking office, located at the heart of the city's centre, stands out with its towering presence. Owned and operated by the US-based Bookings Holdings since 2005, the online travel aggregator (OTA) was founded in 1996, and merged with Bookings Online in 2000. In the last fiscal, the company reported a 38 percent operating profit, and now has its sights set on India. According to CEO Gillian Tans, India is one of the top five growth markets for the OTA giant. "India is a fast-growing market with a consumer base, which is active online and using smartphones. It is an open market where people like to travel," says Gillian.