HSMAI Now Accepting Entries for 2018 Adrian Awards
The Hospitality Sales and Marketing Association International (HSMAI) is officially accepting entries for its 2018 Adrian Awards, celebrating excellence in travel marketing. Now in their 62nd year, the Adrian Awards recognize standout brands and agencies for their innovation and creativity in hospitality advertising, digital marketing, and public relations campaigns.
"This year's theme for the Adrian Awards is 'Just enter,'" said Fran Brasseux, CHSE, CHBA, executive vice president, HSMAI. "We're playing upon the idea that to get the recognition you deserve for successful marketing campaigns—especially in a time where there is increasing competition for consumers' attention you can't sit on the sidelines."
Travel industry professionals and agencies compete in three divisions: advertising, digital marketing, and public relations. Gold, Silver, and Bronze awards will be given in each category. Platinum winners are selected as the most extraordinary entrants, and the highest distinction -"Best of Show" - is granted to the top Platinum winners.
In addition, HSMAI is introducing two new awards for 2018:
- Facebook Mobile Video Award (Digital Marketing Single Entry and Campaign) - The award given in partnership with Facebook will evaluate campaigns based on how their creative assets were built to capture attention on mobile and their usage of measurement solutions to understand impact on real business results.
- Corporate Social Responsibility Award - Entrants in this category will be asked to showcase their efforts in areas such as environmental impact, employee relations, community support, volunteering, and philanthropy.
The Adrian Awards' early entry deadline is July 20, 2018 and the final deadline is August 22, 2018. All entries for the Adrian Awards must be submitted online. In addition, HSMAI is accepting nominations for "The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization 2018," and Lifetime Achievement honors. For submission guidelines and award information, visit http://www.adrianawards.com.
The Adrian Award entries will be judged by a broadened base of advertising, digital marketing and public relations experts and leading members of the travel industry. Professionals interested in being a judge must have at least eight years of hospitality, travel or tourism marketing, or specific media experience. For more information or to apply please visit: http://www.adrianawards.com/competition/judging.asp.
For more information on the Adrian Awards competition please contact Ellen Wilson at email@example.com, visit www.adrianawards.com, or follow Adrian Awards news on Twitter at www.twitter.com/adrianawards. For information on becoming an Adrian Awards partner, contact Elise Rhinehart at firstname.lastname@example.org.
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.