The Hotels Network launches Oraculo - the world’s first predictive algorithm for hotels
New software significantly boosts website conversions using machine learning to enable user-driven personalisation
Hotel technology company The Hotels Network has announced the launch of its pioneering new product - Oraculo. Complementing the company's existing suite of tools, Oraculo is the first ever hotel product with predictive capabilities, that marries together revenue management and personalisation to increase direct bookings on hotel websites.
"Just as every booker is different, every non-booker is too," commented The Hotels Network Founder and CEO Juanjo Rodriguez. "Oraculo is able to differentiate between low-intent and high-intent users, so the optimal message and rate can be shown to each visitor, just at the point where they are deciding on their reservation. This results in a hugely positive impact on revenue, with a potential conversion uplift of up to 65% in the low-intent segment who otherwise may not have spent at all."
Integrated multivariate testing is key to the success of the product. The Hotels Network platform allows hotels to test any type of message, offer or content, automatically detecting those that work best.
Hotels using The Hotels Network existing suite of tools will be offered a free 30-day trial of Oraculo to experience the significant benefits for themselves.
About The Hotels Network
Working with over 5,000 hotels worldwide, The Hotels Network offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, convert and engage guests throughout the user journey. In addition to price comparison, reviews summary and advanced personalization options, the company's latest product, Oraculo, is the world's first predictive algorithm for hotels.
For more information visit: www.thehotelsnetwork.com.