The Hotels Network launches Oraculo - the world’s first predictive algorithm for hotels
New software significantly boosts website conversions using machine learning to enable user-driven personalisation
Hotel technology company The Hotels Network has announced the launch of its pioneering new product - Oraculo. Complementing the company's existing suite of tools, Oraculo is the first ever hotel product with predictive capabilities, that marries together revenue management and personalisation to increase direct bookings on hotel websites.
The company's data scientists built the algorithm using machine learning techniques, analyzing behavioral patterns based on the data of millions of travellers globally. By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel's website to be automatically customized for each individual user.
"Just as every booker is different, every non-booker is too," commented The Hotels Network Founder and CEO Juanjo Rodriguez. "Oraculo is able to differentiate between low-intent and high-intent users, so the optimal message and rate can be shown to each visitor, just at the point where they are deciding on their reservation. This results in a hugely positive impact on revenue, with a potential conversion uplift of up to 65% in the low-intent segment who otherwise may not have spent at all."
Integrated multivariate testing is key to the success of the product. The Hotels Network platform allows hotels to test any type of message, offer or content, automatically detecting those that work best.
Hotels using The Hotels Network existing suite of tools will be offered a free 30-day trial of Oraculo to experience the significant benefits for themselves.
About The Hotels Network
The Hotels Network is an innovative technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, THN's Predictive Personalization product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's benchmarking product, BenchDirect, is the first of its kind for the direct channel, providing hotels with never-before-seen competitive data.
THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the second year in a row, most recently named the Best Direct Booking Tool for 2024 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].
