Source: sbe
Source: sbe

sbe, the leading lifestyle hospitality company, announced today an exclusive partnership with specialty retailer Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF). The partnership will integrate the iconic apparel brand with global sbe properties through a series of bespoke co-branded events and pop-up shops at selected properties. Additionally, members of the A&F Club, the brand's loyalty program, will be rewarded with special benefits across sbe's hotels, restaurants and entertainment venues.

A&F and sbe are focused on creating unique experiences for its customers and providing opportunities for its members and guests to deepen their connection and loyalty through exclusive events. The partnership will be brought to life in the coming months through a series of events. The first of these events, A&F's DO IT IN DENIM launch, took place at the Mondrian Los Angeles. Attendees, including A&F Club members, had the opportunity to see and try the brand's new denim collection.

Throughout the partnership, guests at sbe hotels will also have select access to Abercrombie & Fitch pop-up shops and exclusive offers, while members of the A&F Club can enter to win VIP access to grand openings and other cultural events at sbe properties.

Sam Nazarian, Founder and CEO of sbe: "We are honored to work with such an iconic brand. As global brands targeting a similar customer, we align incredibly well and we are excited to work with the A&F team. This partnership is another important step in the growth of sbe and its innovative cross-marketing outreach. We're thrilled to have A&F's 4.5 million+ club members join our network and we can't wait to welcome Abercrombie & Fitch customers to our properties."

Stacia Andersen, Brand President of Abercrombie & Fitch said: "We are excited to partner with sbe to bring unique experiences to our shared target demographic. With its global presence, its dedication to its guests, and its strong track record of creating immersive experiences, sbe is a great fit for our brand and together, we look forward to creating authentic, innovative events for our customers."

Michele Caniato, Chief Brand Officer at sbe, said: "Abercrombie & Fitch is an iconic global brand and we are experts in the curation of lifestyle experiences - by bringing our acclaimed companies together through a strategic partnership built on shared values, we are able to offer guests unparalleled experiences."

sbe excels in creating immersive guest experiences and has in recent years developed an extensive partnership program, giving guests the opportunity to engage with luxury and lifestyle brands through unique services and amenities. Abercrombie & Fitch joins a roster of other notable lifestyle brands that enhance the guest experience at sbe properties, including LG Electronics, The Lincoln Motor Company, Van Dutch Yachts, JetSmarter aviation, Evian and LVMH Moët Hennessy Louis Vuitton SE beverages.

The hospitality group, founded by Sam Nazarian in 2002, is distinguished for its 360-degree lifestyle experience, offering guests and residents luxury at every touchpoint on an around-the-clock basis. Amenities include day and nightlife entertainment, award-winning dining, premium in-room services and exquisite design.

About sbe

Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Over the last decade, sbe has mastered the art of creating desirable destinations; the lifestyle platform includes over 100 hotels and 150 restaurants and lounges. In 2020, Sam Nazarian shifted his focus to the culinary and nightlife world by launching Disruptive Restaurant Group (DRG.) DRG incubates and operates globally renowned culinary brands, including critically acclaimed restaurants, lounges and nightclubs. By partnering with an impressive roster of internationally renowned culinary talent, DRG concepts are committed to innovation and setting new industry standards. Restaurants and lounges include Casa Dani, by three Michelin-starred Chef Dani Garcia; Citizens; Katsuya, by Chef Katsuya Uechi; Kumi; MXO by Wes Avila; Doheny Room; HYDE; LiFE; and S Bar. Sam Nazarian has consistently demonstrated his ability to anticipate and shape the future of hospitality and gastronomy. With his unwavering passion, entrepreneurial prowess, and a portfolio of iconic brands, Sam has cemented his position as a trailblazer in both the hospitality and culinary world for generations to come. To learn more, visit sbe.com.