sbe and Abercrombie & Fitch sign global partnership
Partnership to offer unique activations at sbe properties for A&F loyalty members and sbe guests
Throughout the partnership, guests at sbe hotels will also have select access to Abercrombie & Fitch pop-up shops and exclusive offers, while members of the A&F Club can enter to win VIP access to grand openings and other cultural events at sbe properties.
Sam Nazarian, Founder and CEO of sbe: "We are honored to work with such an iconic brand. As global brands targeting a similar customer, we align incredibly well and we are excited to work with the A&F team. This partnership is another important step in the growth of sbe and its innovative cross-marketing outreach. We're thrilled to have A&F's 4.5 million+ club members join our network and we can't wait to welcome Abercrombie & Fitch customers to our properties."
Stacia Andersen, Brand President of Abercrombie & Fitch said: "We are excited to partner with sbe to bring unique experiences to our shared target demographic. With its global presence, its dedication to its guests, and its strong track record of creating immersive experiences, sbe is a great fit for our brand and together, we look forward to creating authentic, innovative events for our customers."
Michele Caniato, Chief Brand Officer at sbe, said: "Abercrombie & Fitch is an iconic global brand and we are experts in the curation of lifestyle experiences - by bringing our acclaimed companies together through a strategic partnership built on shared values, we are able to offer guests unparalleled experiences."
sbe excels in creating immersive guest experiences and has in recent years developed an extensive partnership program, giving guests the opportunity to engage with luxury and lifestyle brands through unique services and amenities. Abercrombie & Fitch joins a roster of other notable lifestyle brands that enhance the guest experience at sbe properties, including LG Electronics, The Lincoln Motor Company, Van Dutch Yachts, JetSmarter aviation, Evian and LVMH Moët Hennessy Louis Vuitton SE beverages.
The hospitality group, founded by Sam Nazarian in 2002, is distinguished for its 360-degree lifestyle experience, offering guests and residents luxury at every touchpoint on an around-the-clock basis. Amenities include day and nightlife entertainment, award-winning dining, premium in-room services and exquisite design.
operates award-winning hotels, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 100 properties currently operating or in development, and is expanding several of its flagship brands including SLS, Hyde and The Redbury, both nationally and internationally. The company will debut a new slate of hotel and residence properties in 2016, including the recently announced Hyde Hotel & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. In addition to its distinctive hotels, sbe"s world-renowned restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. Founded in 2002 by Executive Chairman and CEO Sam Nazarian, sbe is a privately held company.
sbe is a leading lifestyle hospitality company that develops, manages and