Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads? - fuel
Following fast on the heels of last week's Google announcement of the rebranding of Google AdWords to Google Ads, yesterday's Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing ecosystem.
We already knew that the new Google Ads platform would provide new features such as promotions as well as new targeting attributes such as parental status and household income. Both of which would benefit hoteliers looking to drive more qualified traffic and put more heads in beds. However, This new announcement of dedicated Hotel Campaigns seems to suggest that Google may be looking to roll their Google Hotel Ads (GHA) product into the centralized Google Ads tool.