Why hotel text messaging is the newest trend for your hospitality business - bookingsuite [inactive]
Hotel messaging is the new industry trend
Text messaging has become so much more than a form of social communication. Companies in industries like fashion and pharmaceuticals have already seen the benefits of using instant messaging as a means of streamlining customer service - answering everything from simple queries to requests and advice.
Guest messaging in the travel industry is the next big communication trend. Studies show that more than 90% of respondents from the US and UK said that responding to hotel companies via text message would either be "very" or "somewhat" useful. Guests prefer quick, direct responses rather than calling the front desk or sending an email - plus, having it all stored on their mobile phones means they can access the information whenever they need to.
Marketing Communications Specialist
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