Why hotel text messaging is the newest trend for your hospitality business - bookingsuite
People are on the go more than ever before. And with the rise of smartphones, they expect to be able to do everything on their mobile device - from planning and booking a trip, to asking questions about their stay. That's where hotel text messaging technology comes in.
There are currently 3.6 billion people using text messaging all around the world. By the end of 2018, that number is expected to grow by another 1.1 billion. That means by next year, nearly 5 billion people worldwide will be using messaging as a key way of communicating.
Hotel messaging is the new industry trend
Text messaging has become so much more than a form of social communication. Companies in industries like fashion and pharmaceuticals have already seen the benefits of using instant messaging as a means of streamlining customer service - answering everything from simple queries to requests and advice.
Guest messaging in the travel industry is the next big communication trend. Studies show that more than 90% of respondents from the US and UK said that responding to hotel companies via text message would either be "very" or "somewhat" useful. Guests prefer quick, direct responses rather than calling the front desk or sending an email - plus, having it all stored on their mobile phones means they can access the information whenever they need to.
