Facebook’s New Recommendations Feature: What Local Businesses Need to Know - MDG
If you thought summer would slow Facebook from making major updates to its platform, you were wrong.
The social network just unveiled a host of changes intended to make it easier for its users to connect with local businesses. Included in the release is a redesigned look for mobile Pages, additional Events functionality, an expanded job application tool for firms, and a stand-alone Local experience.
The most impactful element on local businesses may be the new Recommendations feature, which is a combination of existing and new functionality.
What exactly is Recommendations? How does it work and what effect will it have on local/multi-location businesses?
Here's what marketers need to know:
1. What Is Recommendations?
Essentially, Recommendations is replacing the existing ways that Facebook users leave feedback about local firms.
Whereas in the past people would engage via ratings and reviews on a business's Page, now they'll have a unified experience: Recommendations.
The changes are not superficial — everything from the underlying way the feature works to the user experience has been completely redesigned.
