Prescriptive Solutions for Sourcing Group Business Opportunities that Match Hotel Needs
A white paper on how group meetings market data can be used to predict group trends & help hotels act on best-matched opportunities
Groups and meetings account for a significant share of hospitality industry revenue and profits. Much of the activity in this segment is a result of groups holding meetings on a recurring basis. To identify potential business, hotels often turn to internal and third-party sources, but are burdened by the volume of past activity they have to sort through. This paper discusses how analytics are being applied to more efficiently mine vast stores of historical groups and meetings activity to find prospective opportunities that represent the best fit between a particular hotel's needs and a group's buying behaviors.
At Knowland, we are changing how group business is sold. We empower our hospitality customers to create sustainable, repeatable, direct group business. With the industry's largest database of actualized events, we harness the power of actionable intelligence so our customers gain control of pipeline development, build a stronger base of repeatable group business and optimize profitability. That's the Knowland Advantage. See why thousands of customers trust Knowland to sell smarter and maximize their revenue. Knowland operates globally and is headquartered in Rosslyn, VA. To learn more, please visit www.knowland.com or call 202-312-5880.