Prescriptive Solutions for Sourcing Group Business Opportunities that Match Hotel Needs
A white paper on how group meetings market data can be used to predict group trends & help hotels act on best-matched opportunities
Groups and meetings account for a significant share of hospitality industry revenue and profits. Much of the activity in this segment is a result of groups holding meetings on a recurring basis. To identify potential business, hotels often turn to internal and third-party sources, but are burdened by the volume of past activity they have to sort through. This paper discusses how analytics are being applied to more efficiently mine vast stores of historical groups and meetings activity to find prospective opportunities that represent the best fit between a particular hotel's needs and a group's buying behaviors.
About Knowland
Celebrating its 20th year in 2024, Knowland is the world's leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry's largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on X @knowlandgroup.
