Prescriptive Solutions for Sourcing Group Business Opportunities that Match Hotel Needs
A white paper on how group meetings market data can be used to predict group trends & help hotels act on best-matched opportunities
Groups and meetings account for a significant share of hospitality industry revenue and profits. Much of the activity in this segment is a result of groups holding meetings on a recurring basis. To identify potential business, hotels often turn to internal and third-party sources, but are burdened by the volume of past activity they have to sort through. This paper discusses how analytics are being applied to more efficiently mine vast stores of historical groups and meetings activity to find prospective opportunities that represent the best fit between a particular hotel's needs and a group's buying behaviors.
Knowland provides group data and innovative technology to help hotels, CVBs, and other venues drive revenue with meetings market intelligence. Knowland offers extensive insight into market analytics, industry trends, and powerful benchmarking for booking better-qualified group business. Acting on behalf of the hospitality industry as a whole as well as its customers, Knowland continually strives to increase transparency of the group market and deliver best-in-class meetings and events sales solutions. Visit us at www.knowland.com