Award-winning global hospitality software business Guestline announces the appointment of Sara Canatário as product marketing manager, effective immediately. Canatário's arrival coincides with the growing presence of the company's products in Europe and she will work closely with Guestline's marketing and sales teams to further business growth within this region.

Canatário will be responsible for developing the Guestline proposition, pricing, and go to market strategies as well as translating customer insights on their cloud-based PMS, digital marketing and distribution solutions into tangible features.

Sara Canatário, product marketing manager, Guestline, adds:

"Joining Guestline is an exciting new challenge and I anticipate expanding the reach of Guestline's offering in Europe through robust go to market strategies. I'll be working closely alongside the product management and engineering teams to engage with hoteliers to better understand their business needs and provide not only market-leading cloud-based solutions but also top level expertise to meet them."

Bringing a broad wealth of experience to the role, Sara has previously held marketing product manager positions at Vodafone Portugal and Sovos, a global supplier in tax compliance and business-to-government reporting software. After completing her Master's in management at Nova School of Business and Economics in Portugal, Canatário had joined Deloitte as an auditor for the manufacturing industry.

Rupert Gutteridge, sales and marketing director, Guestline, comments:

"Sara's addition to the team is essential to our business strategy as she strengthens Guestline's commitment to international product development. I look forward to working with Sara to drive growth in key markets and creating innovative products that match the requirements of an increasingly demanding industry."

Guestline's multi award-winning property management, distribution and digital marketing software for hospitality businesses is cloud-based. The software enables hospitality business owners and managers in sectors such as hotels, serviced apartments, pubs, and more, to manage bookings and operations both efficiently and profitably. Innovative technology developments include integration with many leading 3rd party applications, tokenisation for PCI compliance, website design and additional functionality to improve customer service and capture more revenue.

For more information on Guestline please visit Guestline.com