How Jacques Garcia Turned an Old Church into London's Hottest Hotel
Jacques Garcia is not personally in the business of seduction.
"People go out to be seduced by people and to seduce people," Garcia says. "I create places where people can meet. It starts by having the right chairs—comfy—and lighting. People look better in dim light, always. You need a convivial venue: a place where you can connect with people, where you feel attractive. Take Maison Souquet"—his 20-room Arab-meets-Gallic boîte in Paris's ninth arrondissement that looks like what might have transpired if the Moors had conquered the Moulin Rouge. "Parisian couples go there to spice up their sex life."