The Holiday Inn Express brand has partnered with Cinnabon to bring an exclusive recipe for Cinnabon Sweet Rolls to all Holiday Inn Express hotels in the USA. This sweet bakery treat will be offered daily on the complimentary Express Start Breakfast Bar. — Photo by USA TODAY

Breakfast is traditionally the most eaten meal in a hotel, and hotels invest a lot of time and effort to discover the most popular menu items. But how much leeway and budget does a chef have on creating the breakfast menu? It turns out that big brands do things much differently than independent hotels.

Branded brekkie

When planning a breakfast menu for hundreds of hotels, it's more complex than ordering boxes of cereal and fresh fruit. Items must be affordable and available across a variety of geographic locations. Hotels must be equipped to serve dishes to meet brand standards.

Read the full article at USA TODAY