The impact of influencer marketing on the booking journey
Let's set the scene. Up until the digital revolution, traditional marketing and word-of-mouth were the only real ways to grow consumer awareness at a notable scale.
With today's consumers, however, traditional marketing through channels such as television and radio produces a disconnect between audience and the business.
What has changed? Obviously, the consumers of today can be found online.
One of the largest generation of consumers to date, millennials, now spend one in every five mobile minutes on Instagram or Facebook.
