Google's travel incursion gradual, but a threat to OTAs
Google continues to encroach gradually on OTA turf. The tech giant's most recent move was to begin offering exclusive hotel discounts via its Google One cloud storage platform, at the same time announcing the development of a "hotel-plus-flight product."
Google's hotel discounts are currently offered only to paying users of Google One, a cloud storage product that offers paid plans starting at $2 a month for 100 gigabytes.
But Phocuswright research manager Alice Jong said that despite their relatively limited rollout, the discounts still pose a "strategic risk" to OTAs and travel metasearch competitors.
