Innovative City Experiences Can Help Broaden Tourism Benefits, Says UNWTO
The tourism sector's shift in focus towards innovation and experiences, and traveller demand for diverse and immediate experiences in cities, will underpin the discussions of the UNWTO Conference on City Breaks: Creating Innovative Experiences (15-16 October 2018) in Valladolid, Spain. Development of city breaks can enhance tourism's benefits on societies and the economy, which is at the core of UNWTO's mission.
The conference will marry the importance of a sustainable urban tourism agenda with the ongoing discussion on innovation and digital transformation in tourism, which forms one of UNWTO's priorities. It will be held in Valladolid, a popular Spanish city destination committed to a tourism strategy that prioritizes adventure, wine and cultural tourism, amongst other areas.
City tourism is one of the fastest growing segments worldwide, attracting tourists for both business and leisure and generating income that supports socio-economic and cultural development. Concurrently, around half of the world's population lives in urban areas and this figure will grow to 70% by 2050. To manage the pressures of population growth and of tourism growth, new technologies and innovation are needed to make cities more efficient, better planned and better managed.
Consequently UNWTO is setting an urban tourism vision for 2030 that will help build cities for all: residents and visitors alike. As well as in Valladolid, this vision will come into focus at the 7th UNWTO Global Summit on Urban Tourism (16-19 September 2018) in Seoul, Republic of Korea.
About World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. UNWTO encourages the implementation of the Global Code of Ethics for Tourism, to maximize tourism"s socio-economic contribution while minimizing its possible negative impacts, and is committed to promoting tourism as an instrument in achieving the United Nations Millennium Development Goals (MDGs), geared towards reducing poverty and fostering sustainable development. UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world. UNWTO"s membership includes 156 countries, 6 Associate Members and over 400 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities. For more information visit www.unwto.org.