We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast.

Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other review sites like TripAdvisor for these two industries. This makes working with citations and reviews particularly important for places like restaurants, hotels, B&Bs, pubs, cafés, and bars. Today I'll be talking about some recent research that highlights just how seriously businesses in this industry take citations and reviews and offering some guidance on how to benchmark your business against competitors and take the lead in this field.

Read the full article at searchengineland.com