Industry Update
Press Release 3 October 2018

Hunter Hotel Investment Conference Announces Denise Lee Yohn as Opening Speaker

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Hunter Hotel Investment Conference 2019

Brand leadership expert and author Denise Lee Yohn will be the opening speaker at the 31st Hunter Hotel Investment Conference coming March 20-22, 2019 to the Marriott Marquis in Atlanta. Hunter chose Denise to spark conversation among attendees about brand-building - both personal and corporate. Brand Leadership - How to Build a Rock Star Brand will draw from case studies, analyses and interviews with brand leaders to show you how to achieve the kind of brand leadership that everyone - from customers to employees to investors - wants a piece of.

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"Competition in the hospitality industry has been escalating - from newer entrants such as Airbnb, existing companies introducing new offerings, and aggregators and discounters. Plus, customers' expectations have elevated - the best companies have been
trained to get what they want, where, when, and how they want it. A strong brand is the best way to address these challenges." 

Lee Hunter, Conference Chair and COO, Hunter Hotel Advisors, when asked about this announcement: "We are thrilled that Denise is joining us for the 31st Hunter Hotel Investment Conference. Our event aims to provide thought-provoking, entertaining speakers
who give our attendees fresh views on the hotel investment landscape. Denise will share her brand-building and leadership insight and inspire us all to become rock stars of the hospitality investment community."

The session takes place on Wednesday, March 20, 2019, after opening remarks. Registration for the conference can be completed online now at https://www.hunterconference.com/registration . For the full conference schedule, including details on the breakout
sessions, awards and the Bharat Shah Series on "Finance Friday", go to www.hunterconference.com

About Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books). With her expertise and inspiring approach, Denise has become an in-demand keynote speaker. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands. Denise enjoys challenging readers to think differently about brand-building. Go to www.deniseleeyohn.com for more information.

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Hunter Hotel Investment Conference

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Atlanta Marriott Marquis — Atlanta, GA United States
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Phone: +1 770 916 0300
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