Le Meridien Launches Scent of Summer with MALIN + GOETZ
New Signature Scent LM002 Takes Flight in Collaboration with MALIN + GOETZ at Le Méridien Hotels; Inspired by the Allure of the Côte d’Azur and the brand’s French Heritage, Limited Edition Candle to Retail Beginning October 2018
Paris-born Le Méridien Hotels & Resorts today introduced a new signature scent by MALIN+GOETZ exclusively for the brand, capturing the elusive sentiment of summer with a nostalgic nod to the glamorous travel of the 1960s. Aptly named LM002 for airplane tail numbers, the alluring scent will be featured in the public spaces of more than 100 Le Méridien Hotels globally and will be available to purchase as a candle beginning today.
"Scent has the unique ability to evoke memories and transport us to a different time and place, which makes MALIN + GOETZ the perfect travel companion for Le Méridien," said Andrew Goetz, Co-Founder, MALIN + GOETZ. "We were inspired by a moment in time: 1969 on the French Riviera, when the sun lounges on the horizon and linen shirts flow in the balmy breeze of a late summer day; and we are delighted to have captured the brand's rich history and its light-hearted sophistication in one olfactory experience."
Poised to be a distinctly memorable fragrance experience for guests, LM002 is inspired by coastal roads throughout the Mediterranean and open-air markets in the French Riviera - surrounded by Atlas cedar wood and Neroli blossoms. The new signature scent features rich notes of black amber from Saint-Tropez; musk and sandalwood bark that harken back to vintage cars that cruise along La Croisette; Caviar lime and Provence cypress that evoke an evening in Antibes; and fig, star jasmine and freesia that whisper Bientot as Summer meets Autumn. To visualize the intangible allure of the scent and its sense of time and place, Le Méridien tapped Marie Doazan, a native to the South of France, to create a series of contemporary classic illustrations, which will be featured on the brand's website, social media and more.
LM002 perfectly complements the brand's new global programme entitled Au Soleil: Summer Soirées by Le Méridien, a series of events that aims to transport travellers and celebrate the effervescence of summer. Embodying the idea that the sun never sets on the jet set, these soirées will chase the sun around the globe, from Monaco to Mauritius. Soirées will occur nightly, weekly or at celebratory moments throughout the summer months in both northern and southern hemispheres, in destinations as diverse as Split and Seoul, Nice and New Orleans. Guests visiting Le Méridien hotels can expect to discover the playful glamour of the brand with refreshing rosé cocktails; a modern twist to the iconic game of Backgammon; and exclusive playlists from French Bossa Nova collective Nouvelle Vague, Le Méridien's global music partner.
The launch of LM002 follows on the heels of the global partnership between MALIN + GOETZ and Le Méridien Hotels to debut a global bath amenity programme, introducing a suite of premiere bath essentials in travel-friendly sizes, specifically chosen to complement any skin and hair care regimen while on the road.
LM002 will retail as a 2.35oz. candle for usd $20 on www.malinandgoetz.com. For more information, please visit: https://le-meridien.marriott.com/savour/malin-goetz-amenities/.