Industry Update
Press Release 4 October 2018

Best Western® Hotels & Resorts Unveils Three New Hotel Prototypes

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Best Western International

During today's general session at the 2018 Best Western North American Convention and Global Conference, Best Western Hotels & Resorts unveiled three new prototypes that will modernize its Best Western, Best Western Plus and Best Western Premier brands. The move comes on the heels of the company's award-winning brand refresh, which began in 2015 and unveiled a fresh new look for the hospitality giant, along with an extensive brand portfolio.


"We've added new brands such as Vīb®, GLō®, Sadie HotelSM and Aiden HotelSM to our portfolio, but as part of our ongoing evolution, we also knew that we needed to take a look at ways to revamp our core product offerings," said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "We have had many members and developers ask for turn-key packages within these brands. We're excited to answer that call, offering cost-effective yet elevated, up-to-date properties with refined, modern-day class that delivers on the expectations of today's travelers."

Best Western Prototype

The revamped Best Western prototype focuses on smart, modern design with high-end impact and well thought out rooms for every traveler. Simplified furnishings with tastefully blended fixtures and finishes provide modern sophistication. Unique, On-Trend Hospitality Design elements and color schemes offer an attractive and comfortable guest stay. The new Signature Architectural Branding Element delivers continuity within Best Western's portfolio for immediate guest recognition and a reduced overall footprint offers developers a cost-effective build. Multi-purpose spaces along with integrated technology are provided to enhance the guest experience.

Best Western Plus Prototype

The new and improved Best Western Plus prototype brings affordable elegance to the modern-day traveler. Stylish textures collide with vibrant jewel tones, breathing life into refined public areas and cozy guestrooms, providing comfort and relaxation to the contemporary traveler. Natural elements and state-of-the-art technology transform the public spaces into a social oasis.

Best Western Premier Prototype

The all new Best Western Premier Prototype welcomes guests with a luxurious experience and elegant atmosphere. Upscale amenities await - including casual dining and Grab & Go food choices, sociable communal seating, as well as collective indoor-outdoor spaces offering a cozy atmosphere. The stylish interiors envelop guests in plush fabrics, with mixed metals, and a well-designed color scheme. Guests indulge in the comfort of guestrooms complete with upgraded beds and linens, spa-like bathrooms and spacious guestroom layouts. Public areas provide an on-trend aesthetic and acute attention to detail catering towards today's sophisticated traveler.

Today's Best Western features 13 brands and a global network of more than 4,200 properties around the world. The new prototypes are expected to roll out by the end of 2018.

For more information on the new prototypes and Best Western Hotels & Resorts, please visit or

Related Brands


BEST WESTERN is a midscale hotel offers offers a welcoming and restful experience. Amenities such as free high‑speed Internet access will ensure a comfortable stay with exceptional value.
brand information


BEST WESTERN PREMIER is the choice for Developers who compete in the upscale market. Stylish designs and personalized guest services distinguish each hotel. Modern amenities and features such as a contemporary business center, on‑site lounge, upgraded fitness center, and HD televisions promise a refined level of comfort and service for travelers.
brand information


BEST WESTERN PLUS is a solid upper midscale AAA 3-Diamond type hotel. From well-appointed rooms to standard amenities expected in mid‑market offerings, each hotel is thoughtfully designed to suit the needs of any traveler.
brand information
Other Brands operated by Best Western
Aiden Hotel℠
BW Premier Collection
BW Signature Collection®
Executive Residency by Best Western
Sadie Hotel℠
SureStay Studio

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit,, and

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

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