Back off, Airbnb: New report shows Aussie hotels' ahead of the pack
New Research Shows The Innovative Ways The Aussie Hotel Industry Is Fighting Back Against Disruptors
After coping years of flack from new players such as Airbnb, hoteliers now have proof that there's nothing 'old world' about choosing to book with a hotel.
Singling out trends such as localism, individualism, art and sustainability, the report comes as the sector is undergoing its largest-ever expansion.
And not just in terms of new builds, although, there are plenty of those on the cards, with 200 new hotels coming to Australia before 2025.
The report also singles out the changing face of hotels, including the introduction of new lifestyle brands, new tech, fresh design concepts, and wellness options, just to name a few.