LONDON — STR's preliminary September 2018 data for London, England, indicates negative overall performance.

Based on daily data from the month, London reported the following in year-over-year comparisons:

  • Supply: +1.9%
  • Demand: +1.7%
  • Occupancy: -0.1% to 86.9%
  • Average daily rate (ADR): -3.1% to GBP158.93
  • Revenue per available room (RevPAR): -3.2% to GBP138.04

The absolute ADR and RevPAR levels were the lowest for a September in London since 2014. STR analysts note that although overall performance was negative, London Fashion Week (13-18 September) and the Professional Lighting and Sound Association trade show (16-18 September) boosted performance levels on those event days.

STR will release full September results later this month.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Naureen Ahmed
Manager, Marketing & Analysis
STR