STR: Preliminary September data for London hotels
LONDON — STR's preliminary September 2018 data for London, England, indicates negative overall performance.
Based on daily data from the month, London reported the following in year-over-year comparisons:
- Supply: +1.9%
- Demand: +1.7%
- Occupancy: -0.1% to 86.9%
- Average daily rate (ADR): -3.1% to GBP158.93
- Revenue per available room (RevPAR): -3.2% to GBP138.04
The absolute ADR and RevPAR levels were the lowest for a September in London since 2014. STR analysts note that although overall performance was negative, London Fashion Week (13-18 September) and the Professional Lighting and Sound Association trade show (16-18 September) boosted performance levels on those event days.
STR will release full September results later this month.
Manager, Marketing & Analysis
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.