Source: tnooz.com

The adoption of guest messaging in the hospitality industry is no longer a matter of if, but when. In an industry built on providing great guest experiences, it's only logical that SMS and messaging apps such as WhatsApp, Messenger and WeChat will soon be adopted at scale.

But the change requires hoteliers to embrace messaging, and many have shown a reluctance to do so. How can I manage all these channels? Who will respond to guest inquiries? How can we maintain control of our brand image?

Often at the core of such concerns is a misconception of what messaging is and how it fits into hotel operations. To dispel these myths, here are seven important truths about guest messaging.

The Shift to Digital Communications Is a Natural Evolution

The hospitality industry has come a long way technologically in the past decade, and these advances have had a big impact on the guest experience. From the speed and efficiency of booking accommodation to the ease of sharing opinions on social media, travelers and hoteliers alike have had to adjust to an increasingly connected world.

Nowhere is this more evident than the ways in which we exchange information.

Email, text messaging, social media - the speed and volume of communications have grown exponentially. Now, with messaging apps outstripping other forms of communication in popularity, hotels cannot afford to ignore this shift any longer.

Read the full article at tnooz.com