Industry Update
Press Release23 October 2018

New Hotel Group In The Nordics Grows Fast

share this article
1 min
Core Hospitality

Just one year after being established, Core Hospitality has become a strong player on the Danish hotel scene. Two hotels are in operation, another to have been confirmed, and more projects are underway. The potential of the white label management company is big, and the organization is preparing for further growth in 2019.


Brand independence creates potential

Core Hospitality can still be called a startup company, a white label hotel management company that operates all hotel categories and independently of brands. Since being established on October 23rd , 2017, Core Hospitality has entered several contracts with property investors. The very first contract was made a few years ago when sister organization, Zleep Hotels, agreed to franchise and operate Moxy Hotels in Copenhagen. That hotel will open in March next year. But Core Hospitality has already taken over operations at two other hotels; Hotel Marina and Quality Airport Hotel Dan in Greater Copenhagen. Furthermore, another Moxy Hotel has been announced to be opened by Core Hospitality in 2020.

"We are experiencing a healthy and exciting development in the hotel industry. The addition of more hotels and new projects, we are proving that the industry is being professionalized in the Nordics. The creation of operators such as Core Hospitality is similar to the development that Europe has been going through for many years. The international hotel brands do not want to take care daily operations but instead choose to cooperate with companies like ours. This gives us the opportunity to enter exciting projects and increases our potential for success with strong brands," states Peter Haaber, CEO and Founder of Core Hospitality.

Trusted by strong investors

Core Hospitality is a strong partner for all property investors that do not have the competences or knowhow to successfully operate hotels. Just one year after being established, Core Hospitality cooperates with both private investors, active investors as well as institutional investors. For example, Quality Airport Hotel Dan is owned by Midstar and the upcoming Moxy Hotels in Copenhagen and Bergen are owned by Vastint Hospitality and GC Rieber Eiendom, respectively.

Facts about the hotels Core Hospitality operates

  • Hotel Marina (126 rooms) was the first hotel in operation as of 01.01.2018
  • Quality Airport Hotel Dan (240 rooms) is owned by Midstar, and the operations was taken over by Core Hospitality on 01.05.2018
  • Moxy Copenhagen Sydhavnen (226 rooms) is expected to open on 18.03.2019
  • Moxy Bergen (230 rooms) is expected to open on 01.05.2020
Related Brands

Quality Inn

By becoming a Quality® owner your hotel franchise instantly gains vast exposure as being one of the most recognized brands in the lodging industry.* Quality is Choice Hotels® largest conversion brand, and provides hotel franchise owners a great opportunity for an existing asset looking to strengthen its market position and to drive a return on investment.
brand information


Moxy offers a playful hotel experience for the young at heart. With more than 70 properties open across North America, Europe, and Asia Pacific, Moxy boldly breaks the rules of a conventional hotel stay across the globe.
brand information
Other Brands by Core Hospitality
Fairfield Inn & Suites®
Quality Inn

About Core Hospitality

Core Hospitality does one thing and one thing only: operate hotels. As a white label hotel operator, it is independent of brands and flexible to manage hotels within any operating model. Core Hospitality cooperates with various hotel brands, ensuring that it can operate anything from hostels to full-service hotels. This strongly benefits all partners as Core Hospitality can implement and manage the brand that best fits the property and location. As such, Core Hospitality is the ideal partner for property investors looking to have their hotels managed professionally and successfully.

Peter Haaber
CEO, Core Hospitality A/S
Phone: +45 51 57 87 00
Send email
Latest News