Industry Update
External Article23 October 2018

Re-envisioning the Future of Hospitality

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Thibault Viort, Chief Disruption and Growth Officer at AccorHotels, details how and why the Group has acquired over a dozen start-ups adjacent to the hotel business since 2016.

AccorHotels is a world-leading travel & lifestyle Group with over 4,500 hotels and resorts across 100 countries. The hospitality industry is rapidly evolving and is one of the sectors most impacted by the advent of digital pure-players. As digital innovation accelerates, AccorHotels seeks to be agile enough not only to anticipate future changes and customer needs, but also to be at their forefront.

"BUSINESS ACCELERATORS"

The Group's recent acquisitions bring leading edge distribution channels (Gekko, VeryChic), new services (John Paul, ResDiary,Fastbooking/Availpro, Adoria) and new spaces to stay, play & work (onefinestay, Nextdoor). These tech-based companies accelerate the "Augmented Hospitality" strategy of the Group which is to extend relevance to guests and hoteliers by providing new products and services beyond the hotel stay.

Read the full article at Accor

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