The Standard hotel NYC created a virtual lobby so you can meet fellow guests IRL
The Standard is here to play. Sort of. As the hotel industry figures out how to navigate hospitality in the age of Airbnb, the boutique hotel chain is focusing on its strengths. "It's forced us to do better what we're really good at, and what we're really good at is bringing people together," says Standard International CEO Amar Lalvani. "That's something [Airbnb] can never do."