WTM: Will Brexit stifle innovation in the UK tourism industry?
Can travel businesses continue to innovate and take risks despite the threat of reduced funding after Britain's departure from the EU next year? Just one of the questions and themes that emerged from Day Two of World Travel Market's business sessions at the UKI & International Inspiration Zone.
Mari Stevens, Director of Marketing at Wales Tourism & Business, said Wales had always been a nation of innovation, but it was now "tourism's turn to extract the economic benefit from this (natural) wealth".
With a mix of private and government funding, a whole host of post-industrialised sites across Wales have been transformed into world-class visitor experiences, from Zip World, built over a disused quarry, to Surf Snowdonia, created on a former aluminium works to three Welsh museums, the National Wool Museum, National Coal Museum and National Slate Museum.