Stats: Airbnb Lags Behind Major Hotel Brands
As we approach the busy holiday travel period, a new report from Morning Consult shows America's most popular airlines, as well as the latest trends and issues facing the American travel industry.
The report explores how and where Americans like to travel, as well as their preferences regarding airlines, hotels, and Airbnb.
Highlights include:
America's most popular airline is Southwest: Nearly half of Americans (49%) have a favorable view of Southwest, making it the most popular major airline brand.
When it comes to purchasing considerations, the competition is much closer: Southwest (49%) is neck and neck with American Airlines (47%), Delta (46%), and United (46%).
Cars are America's preferred mode of travel: Americans love getting around by car, and airlines generally lag behind the alternatives.
Most Americans prefer major hotel chains over Airbnb: While at least 90 percent of Americans have heard of major hotel chains including Motel 6, Marriott, Best Western, and Hilton, only 71 percent of Americans have heard of Airbnb.
