Industry Update
Press Release21 November 2018

A Divine World From Instant Snaps To Durable Memories Le Meridien Cyberport Unveils Its New Arrival Art

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Le Meridien Hotels and Resorts

Le Méridien Cyberport is proud to announce a collaboration with Hong Kong based Japanese artist Ichi Tashiro and French art curator Anais Meon for the hotel's Arrival Art project - a signature element of Le Méridien Hotels & Resorts.

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From the first moment a guest arrives at Le Méridien hotels, we want to ensure that they are initiated and engaged into the brand's passion for the arts. Created exclusively for Le Méridien Cyberport, Ichi's arrival art consists of a triptych of rounded-shape green canvas leading to a gigantic image collage. The high-impact art piece is the gate into Le Meridien Cyberport' space and le Meridien's brand mind-set.

Ichi has chosen to use Instagram pictures from guests staying at Le Meridien Hotels all around the world for his collage. The snaps are transformed into an intriguing cluster of fantastic creatures. The variety of the piece will lead the guests to come closer to the frame, discover the diverse sceneries, observe the details, and engage with other travelers and hotel's associates.

While the oversized 4-meters high collage is dominating and grabs the attention from the entrance, the triptych is recessed on the left side of the lift lobby, almost hidden at first, which creates a second level of mystery and discovery. The installation has been created in harmony with its environment: the blue halo around the three round canvas symbolizes the "cyber-space" of Le Méridien Cyberport which is integrated into an innovative digital community. The green colour of the triptych is used to represent the natural setting in which the hotel is located.

The ensemble is called "Divine World". This is Ichi's own vision of the future, symbolizing Cyberport as a portal to another imaginative universe, extravagant and fabulous. The narrative of the triptych and the centrepiece embraces the 'Destination Unlocked' spirit of the Paris-born brand, which brings Le Meridien's core values Chic, Cultured, Discovery to life. "Recycling Art", as Ichi likes to name it, is his way to reflect on today's world: recycling, transforming and reshaping itself. Divine World is Tashiro's blend of Le Meridien's key brand elements, such as art and cuisine, with the local movie culture, the rise of the young generation and the futuristic Cyberport.

"I want to capture snapshots which have been uploaded on the social media sphere to create durable memories. This artwork unifies the photographs of wonderful moments from travelers and foodies staying at Le Méridien Hotels across the world. The larger the art piece, the more energy it brings" Ichi stated.

"Ichi's artwork fits Le Méridien very well. The collage of images from our brand's official Instagram account allows our curious and creative-minded travelers to discover the destination and culture through a different perspective. Ichi's art pieces are bizarre, fresh and avant-garde, they attract curiosity and bring emotions to all ages" said Pierre-Antoine Pénicaud, General Manager of Le Méridien Cyberport.

In addition, Ichi will be exhibiting more of his art at Umami Japanese restaurant and PSI bar until January 2019, including 300 miniature pieces, allowing guests to discover the diverse sceneries imagined by the artist. With Ichi's unique fashion of cutting and collages, his art creates an impactful scene that stimulate guests' arrival experience at Le Méridien Cyberport.

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Le Meridien

With more than 100 Hotels & Resorts worldwide and the strongest, most globally diverse portfolio in its history, the Paris-born Le Méridien brand connects the curious and creative-minded traveller to unexpected and engaging experiences within their destination.
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