Source: Accor

What if you could understand the mindset of luxury travelers around the world? No sooner said than done! Fairmont Hotels & Resorts reveals what motivates and inspires their guests in a new report Luxury Insights Report: Gateway to Home - Hotels as the Heart of their Communities.

Whenever luxury travel is mentioned it immediately conjures up the image of exceptional hotels where elegance, comfort and refinement are perfectly mastered. The recent report by Fairmont Hotels & Resorts - Luxury Insights Report - shows that 93% of affluent travelers consider the hotel that hosts them to be a key aspect of their travel experience.

A relationship based on trust

Luxury hotels are seen as emblems of the sector, acting as a link between travelers and the culture of their destination. Wellbeing, personalized experiences and services and comfort in a place they can trust is what today's luxury traveler is seeking.

84% of survey respondents also consider it important that the hotel provides recommendations concerning local activities and experiences. Our guests acknowledge that mass tourism is a growing concern and that changes must be made to preserve the beauty of their preferred destinations. Travelers choose, therefore, to stay in responsible hotels to help them take part in positive and sustainable change.

Anticipating needs

According to Vice president Fairmont Brand AccorHotels Sharon Cohen, "Travel is an opportunity for growth. Luxury travelers are looking for personal enrichment experiences with a lasting impact that extends beyond their journey."

Knowing how to anticipate our guests' needs is essential in order to meet and exceed their expectations.

"The definition of luxury itself is changing. It is increasingly a question of luxury experience. It no longer means just having the best suite a hotel can offer, flying first class or dining in a Michelin- starred restaurant. It means privacy, exclusiveness and customization," declared Keith Baron, President of Abercrombie & Kent USA.

Providing warm and attentive service while listening to our guests and understanding their needs: this is what our Fairmont colleagues do every day with the sole aim of satisfying each and every guest.

About Accor, a world-leading hospitality group

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.