Why Napa's Hotel Occupancy Is Up By Double Digits For October
New figures show how much impact the October 2017 North Bay wildfires had on Napa County hotel revenues afterward.
Last month, the average occupancy rate was 21.6 percentage points ahead of the same month last year, according to a report Tuesday from travel data firm STR. And revenue last month was $49.3 million, 65.1 percent ahead of that of October 2017.
Napa Valley occupancy had dropped 22 percentage points in October 2017 from a year before, and monthly revenues declined by 36 percent.
A bounce back after the fires helped Napa County reverse a five-month trend of declines in occupancy rates that began May. Still, the year has seen more declines in rates than up-ticks since January.
Revenues in the wine-dominated economy are up strongly over the fire-ravaged month of October 2017 but at $373.7 million, year to date are just 8 percent head of the year before at this point.
