Industry Update
Press Release27 November 2018

Why revenue strategy is the answer to today's hotel challenges

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1 min
Kalibri Labs

Kalibri Labs CEO & Co-founder, Cindy Estis Green, explains why the industry has reached a point where it needs to manage costs of acquisition in a similar way as it manages labor costs. Operating in the digital world calls for a move to Revenue Strategy which is very different than the traditional approach taken in the analog world because it integrates all of the revenue generation disciplines and has a focus on profit contribution.


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