Influencers And Their Role In Luxury Travel
It seems like everyones an influencer nowadays. Therefore, every business needs to understand the value that working with one might have for them.
For many hotels especially the luxury ones, there will come a day when someone calling themselves a social media influencer will appear out of nowhere asking for freebies in exchange for a mention (or more). It might be tempting to give them what they want, but its first important to understand the real value that luxury travel brands can receive from working with influencers.
