Industry Update
Supplier News27 November 2018

Now Available: The 2019 Edition of the Leading Guide to Hotel Technology Success

This marks the fifth edition of this Smart Decision Guide, widely regarded as the industry's most authoritative and comprehensive resource for maximizing success with next-generation hotel technology

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Starfleet Research

Starfleet Research, the leading provider of best practices IT research and recommendations for the hospitality industry, today announced the release of The 2019 Smart Decision Guide to Hotel Property Management Systems. Advanced copies are now available (click here to access) for complimentary access.

This marks the fifth edition of this popular title, widely regarded as the industry's most authoritative and comprehensive how-to resource for maximizing success with hotel property management systems and related technologies.

Previous editions of this Smart Decision Guide have been downloaded by thousands of senior hotel executives, general managers, revenue managers, IT directors and other decision makers seeking to upgrade their hotel technologies and have served as an invaluable resource. In fact, 92% of hotel executives rated last year's edition as "valuable" or "very valuable."

The 2019 edition is completely revised, updated and expanded from previous editions to highlight emerging market and guest behavioral trends and with a focus on recent developments in various areas of technology innovation, including ones related to mobility and personalization. Many of these advances are reflected in the expanded scope of capabilities previously handled either semi-manually or by standalone software programs.

Some systems have evolved to the point that virtually all operations now run automatically and nearly flawlessly, with minimal risk of human error. Hoteliers everywhere, across all property sizes and categories, are reaping the benefits.

In fact, 81 percent of hoteliers at small and medium sized properties, and 91 percent of those at large, full-service properties, say that upgrading their PMS capabilities within the past 3 years has enabled them to improve overall performance and financial results by a significant or dramatic measure. For hoteliers who have not yet migrated to a next-generation solution or are looking for ways to enhance the value of their current systems, this Smart Decision Guide offers a roadmap to success, with practical advice for driving continuous performance improvement.

"Given ever-rising guest expectations coupled with the need to continuously improve operational efficiencies and optimize revenue performance, hoteliers are under more pressure than ever to leverage the right set of enabling technologies to their advantage," said Jeff Zabin, research director at Starfleet Research. "First and foremost among these technologies is a hotel property management system designed to automate operations while improving the quality of the guest experience. The leading systems on the market today have evolved at lightning speed in recent years."

The research is based on data collected from 257 qualified survey respondents. The content was independently produced, providing for unbiased, fact-based information. The underwriters of the new Smart Decision Guide, most whom also participated as underwriters of previous editions, are the following industry leaders: Infor Hospitality, Maestro, Oracle Hospitality, Sabre and SkyTouch Technology.

The 2019 Smart Decision Guide to Hotel Property Management Systems is available for complimentary download, courtesy of the underwriters, for a limited time only. It can be accessed here.

About Smart Decision Guides

Smart Decision Guides produced and distributed by Starfleet Research serve as definitive resources and required reading for making technology-related purchase decisions and maximizing the value of those investments. The content is independently produced, without editorial involvement from company underwriters, providing for unbiased, fact-based information and recommendations. Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets, including hospitality, retail and healthcare IT. To learn more, please visit


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Alisha Levin
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