Industry Update
External Article28 November 2018

Is TripAdvisor’s new social app the future of travel?

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More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.

At Web Summit 2018, Stephen Kaufer, President and CEO of TripAdvisor, shared his vision for the future of travel and described how they are looking to do this via exciting new changes to their app, which launched earlier this month.

Consumers typically visit hundreds of travel sites in planning a trip, so TripAdvisor set out to bring all of that content together in one place. By bringing all of the social sharing that consumers do into the app, they created a feed of everything a users friends, family and people they follow have to say about a place.

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