Why AccorHotels’ Mergers Strategy Is Winning Over Investors
AccorHotels is pursuing one of the most aggressive mergers and acquisitions strategies in the entire hospitality industry. The company could be called a serial acquirer, making numerous acquisitions and investments in various sectors and seeing what resonates with customers. Ultimately the companys goal is to become an all-in-one travel experience platform that can cover any aspect of travel, any need or desire of consumers traveling, or even locals craving experiences in their areas.
The latest Skift Research report, A Deep Dive Into AccorHotels 2018: Measuring Success From Asset-Light to Acquisitions, provides an overview of the various acquisitions, investments, and strategic partnerships that Paris-based AccorHotels has been making over the past few years. We also offer several ways of measuring the success of the companys M&A strategy including evaluating investor views based on stock price performance, calculating enterprise value (a measure of a total companys takeover value) creation over the past five years, looking at the financial performance of the companys New Business operating segment, and more.
