Industry Update
External Article29 November 2018

Hotels Play a Bigger Role as Matchmakers With the Help of Technology

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Hotel bars, restaurants, and lobbies have long been places where people gather to see, be seen, meet, and mingle. And as popular culture has demonstrated to us in countless films, TV series, and books, they often serve as the ideal backdrop for a meet cute, too.

Now, thanks to the advent of mobile technology, hotels are leveraging their longstanding supporting role to an active role encouraging more meetings among their guests and the locals living nearby.

For many of these hotel brands, facilitating these connections is part and parcel with their efforts to be experience platforms or to be known for more than just being a place where you stay when you travel. Leveraging technology in this way helps them serve as modern-day community centers for travelers and locals alike, and helps them fill their lobbies and bars with paying patrons.

Read the full article at skift Inc.

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