The role of research in the hospitality industry: A content analysis of the IJHM between 2000 and 2005
Overtime, research in hospitality and tourism has shed new light into various fields such as management, human behavior, finance, planning, marketing and many more. Some have termed it as a field of multidisciplinary study which drives the perspectives of various disciplines, indicating that the research community should seize the opportunity to reevaluate the fundamental role of research by critically evaluating itself as a significant area of scientific inquiry. Further experimentation and interchange is required to create methodologies through which research may become more accessible and credible for the world. At present, the purpose of research in this field has also been a concern for hospitality journal editors and academics. Therefore, academics should carry out more causal research by leveraging on correlational or experimental designs that study the hospitality industry, as opposed to topics that are of little help in resolving the present challenges in reality.
