How Tech Has Revolutionized Restaurant Hospitality
From closing out checks on a tablet to placing orders on handhelds, technology has transformed the function and operation of restaurants.
Technology has proliferated in the restaurant industry over the past five years, as eateries look to improve both efficiency and the customer experience.
In a sit-down restaurant, technology is geared more towards improving the guest experience, rather than getting as many customers in and out of the door as possible, according to Steve Fredette, president and co-founder of Toast. A widely-used point of sale system for restaurants, Toast is a cloud-based platform designed to improve efficiency for both customers and employees.
Toast and similar products allow waiters to take orders, payments, and customer signatures on handheld devices, and can also read digital gift card QR codes and send texts alerting customers that their food is ready. These tools are now commonplace in many restaurants.
A focus on the customer and employee experience above all is key for success in the restaurant tech business, Fredette said.
"Most restaurant owners didn't get into the business because they were business people, or because they love managing lots of staff. You usually get into business because you love food, or you love hospitality," said Fredette. "We want to get restaurateurs to not have to be CIOs or CFOs. We want them to be able to just do what they love."