Marketing in a Digital World: Best Practices and Innovations for Hoteliers at HSMAI’s Digital Marketing Strategy Conference
Google Exec to Keynote HSMAI’s January 23 Conference
The Hospitality Sales and Marketing Association International (HSMAI) will bring together senior hotel and travel marketing professionals at its 2019 HSMAI Digital Marketing Strategy Conference on January 23 at the New York Marriott Marquis. Conference attendees will gain strategy-focused insights and solutions into "Marketing in a Digital World" from presentations with practical applications, thought-provoking conversations, and exposure to the latest tools to drive revenue and engage guests. HSMAI's 2019 Digital Marketing Strategy Conference will take place the day after the HSMAI Adrian Awards Gala.
In keeping with this emphasis on the customer journey, this year's conference speakers and sessions will address new developments in marketers' efforts—online and off—to connect with, track, and influence consumers throughout all phases of their travel.
Opening Keynote: Marketing in the Age of Assistance
The one-day conference will be kicked off by Keynote Gopi Kallayil, chief evangelist of brand marketing at Google, who will explain how successful brands improve personal assistance and reduce friction at consumer touchpoints.
Chief Marketing Officer Panel: A View from the Top
Attendees will be treated to a candid panel discussion featuring leading chief marketing and digital officers on marketing hotels in a digital world.
Digital Talks: Insights Worth Sharing
In 7-minute, lightning-round style talks, executives will share case studies and ideas for driving revenue and profit that attendees can apply to their own properties or can gain better understanding of key high-level concepts.
The Promise of AI
AI is an overused buzzword. Are hotels ready for the reality of it? David Atkins, principal and co-founder of Digital DNA Infusion, will discuss how the first "killer" app for artificial intelligence that could impact hospitality, travel, and tourism is coming sooner than most hoteliers think. When it does, it will likely cause massive, wide-ranging impacts to all aspects of hospitality, travel, and tourism similar to those that accompanied the interstate highway system in the United States.
Breakout Sessions on Priority Issues for Hospitality Marketers
The 2019 HSMAI Digital Marketing Strategy Conference will also feature 12 breakout sessions—more to choose from than in previous years—throughout the day. Attendees can look forward to exploring diverse topics, including the following: traveler data trends and booking behavior, influencer marketing, legal considerations for digital marketing, personalized marketing, optimizing user interface and the consumer's booking portal experience, and harnessing digital opportunities to inform pricing decisions. The breakout sessions have been categorized into 3 topic tracks: Marketing Strategy, Digital Tactics, and Cross-Discipline Integration.
Thank you to HSMAI's conference partners. Silver: BCV, Booking.com, Cendyn, Milestone, Tambourine, and TravelClick. Bronze: DerbySoft, Expedia Group Media Solutions, HEBS Digital, IDeaS - A SAS Company, Knowland, Koddi, Stackla, TRACK Hospitality, and Triptease. To learn more about partnership opportunities, please contact Elise Rhinehart at firstname.lastname@example.org.
Early registration rates available until December 21, 2018. Hotel group rates also available. View the full agenda for additional information and to register for the event. Media passes are available by contacting Andrea Bomar at email@example.com.
HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers. Founded in the United States in 1927, HSMAI is membership organization comprising 5,000 members from 35 countries and chapters worldwide. HSMAI operates regionally around the globe via Regional boards of directors and staff. There are three regions: the Americas, Asia Pacific, and Europe, and a chapter in the Middle East. Each region has geographic chapters and signature programs and services for association members. HSMAI has a Global board which is made up of delegates from each Region.