Industry Update
Press Release12 December 2018

Third Batch of Shaza Kifah Graduates Complete First Phase of Training at Shaza Al Madina

To celebrate the accomplishments of the candidates a special ceremony was organised by the hotel management

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Shaza Hotels

Saudi Arabia: Shaza Al Madina, member of Global Hotel Alliance and winner of Saudi Arabia's Leading Luxury Hotel 2018 Award, has announced the successful completion of the first phase of training for the third batch of Shaza Kifah graduates. During the period the candidates underwent an intensive 3-months training in multiple departments based on their interest, experience, knowledge, education and management skills.


This marks the beginning of the second phase of the training that will extend over 9 months and will help the participants gain valuable experience in a specific area identified to optimise their potential and learning in the hospitality industry. The candidates have now been placed in various roles ranging from front office to concierge, food and beverage, finance, purchasing and sales departments under the supervision of specialised and experienced associates.

To recognise and celebrate the accomplishments of the group during the first phase of training, Shaza Al Madina that is part of the DISCOVERY loyalty programme, organised a special ceremony attended by the top executives of the hotel.

Speaking on the occasion Amjad Irshaidat, Country General Manager for Shaza Hotels in KSA, stated, "The Shaza Kifah Programme provides local Saudi talents unique opportunities to leverage their skills in the hospitality sector. We are very excited to see their drive and ambition and are very proud of their achievements. The various modules are designed to provide outstanding on-the-job training for young talents to support their professional goals."

Created in collaboration with the Saudi Human Resource Development Fund (HRDF), Shaza Kifah is the first Saudi development programme in KSA aimed at training and preparing local Saudi talent for a career in hospitality. Shaza Al Madina has been working closely with the College of Tourism - a government institute in KSA operating under the umbrella of Technical and Vocational Training Corporation. The college offers Shaza Kifah participants a qualified team to regularly oversee the trainees' performance and certification at the end of the programmed as well as provide motivation, guidance and training to the candidates throughout the period.

On successful completion of the one-year training, the candidates are evaluated for potential employment at any of Shaza Hotels.

In addition to reducing unemployment, the Shaza Kifah programme supports Vision 2030 and its goal to make tourism and hospitality a pillar of the government's economic diversification strategy. It is in line with the Ministry of Tourism's Vision 2021 of preparing Saudis to take the lead in tourism and hospitality.

Inspired by the culture and traditions of the legendary Silk Route, Shaza Al Madina, combines sophistication and location in effortless style, creating an intimate and discreetly luxurious ambience that is the first choice of the culturally refined.

Related Brand


Shaza Hotels is the only international luxury five star hotel brand, inspired by the cultures of the Silk Route in a contemporary setting. The cultures of the Silk Route have strong similarities across the region in architecture, art, language, cuisines, values and hospitality.
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Other Brands operated by Shaza Hotels Ltd.
Mysk Hotels by Shaza

About Shaza Hotels

Shaza Hotels is an international hotel management company comprising of two unique brands: Shaza in the luxury segment, and Mysk in the upscale segment. The brands are characterised by their dedication to offering true Arabian hospitality inspired by the traditions and culture of the Silk Route and reflected by a contemporary Middle Eastern style décor and serene ambiance that is appreciated by the most discerning travellers. Shaza is a member of the Global Hotel Alliance (GHA). For more information please visit

About DISCOVERY Loyalty

A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 16 million members recognition and perks across over 570 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit

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