Industry Update
Press Release13 December 2018

Hilton Honors Research Shows More Than 50 Percent of Americans Are Last Minute Holiday Shoppers

New holiday research from Hilton Honors details top consumer trends and which U.S. cities procrastinate, regift and thrift

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Hilton Worldwide Family/group

This year, holiday shopping should have been a breeze with a whopping 32 days between Thanksgiving and Christmas Day. Despite the added time, a new study released today from Hilton Honors reveals some eye-opening shopping trends: 50 percent of shoppers wait until the last month and 40 percent wait until the final week, or don't finish at all.

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Procrastination Nation

Consumers in these cities admit they put off shopping until the week or even the day before the holiday:

  1. Cleveland
  2. Orlando, Fla.
  3. Raleigh, N.C.
  4. New York
  5. Providence, R.I.
  6. Columbus, Ohio
  7. Los Angeles
  8. Las Vegas
  9. Atlanta
  10. Phoenix

Planner Cities

Holiday shoppers in these cities are prepared for the holidays, saying they stock up on gifts year-round:

  1. Kansas City
  2. Raleigh
  3. Oklahoma City
  4. Austin
  5. Salt Lake City
  6. St. Louis
  7. San Jose
  8. Miami
  9. Las Vegas
  10. Philadelphia

Thriftiest Cities

These cities say they wait for holiday deals and make online holiday purchase decisions based on price:

  1. Memphis
  2. Oklahoma City
  3. Cincinnati
  4. Raleigh
  5. Sacramento
  6. Kansas City
  7. San Jose
  8. Orlando
  9. Charlotte
  10. Atlanta

Experience-Giving Cities

These cities are the most likely to gift friends and family unique experiences, as opposed to items, this holiday season:

  1. Providence
  2. San Antonio
  3. St. Louis
  4. Albuquerque
  5. San Francisco
  6. Sacramento
  7. Columbus, OH
  8. Salt Lake City
  9. Las Vegas
  10. Boston

How Cities Sized Up:

Teaming up with Sperling's BestPlaces, the research also paints a picture of how cities across country are measuring up amidst all the merriment:

  • Cleveland is the least prepared with their holiday shopping.
  • Kansas City, Kan. is the most prepared with their holiday shopping.
  • Memphis, Tenn. is the thriftiest city when it comes to holiday shopping.
  • Providence, R.I. is more interested in gifting experiences than items.
  • Jacksonville, Fla. admits to regifting the most.

Top Holiday Trends:

The survey also uncovered additional eye-opening holiday shopping trends, including which cities tend to regift and which are the most thrifty:

  • In a New York (Last) Minute - According to the survey, shoppers in New York are nearly 50 percent more likely to wait until the day before Christmas to finish holiday shopping, as compared with the national average.
  • Recycle, Reuse, Regift - More than half of respondents around the country admit to regifting.
  • Puzzled over Presents - "Not Sure What to Get" indexed high with procrastinators and regifters nationwide.
  • Bah Humbug - Chicago and Detroit were both 10 percent more likely to say they hate holiday shopping, as compared with the national average. Tampa, Fla. was just 1 percentage point behind them.

With the clock ticking, Hilton Honors has options for every type of shopper - making shopping an effortless experience and the gifts more memorable. Through the relationship with Amazon Shop With Points, Hilton Honors members can use their Points to shop for just about anything on Amazon.com. Those looking to further maximize their holiday shopping can earn Points when using one of the four co-branded Hilton Honors American Express cards. Thrillseekers can get VIP access to A-list concerts, premier culinary events and world-renowned sporting events through Hilton Honors Experiences. Hilton Honors Points can also be used to donate to worthy causes with the Hilton Honors Giving Back Program. There's even a Points Pooling option which allows up to 11 members to combine and redeem Points.

Visit HiltonHonors.com for more information for even more gifting ideas or to book your next stay. Members that book with Hilton get the best rate, plus perks that come only when booking directly through a Hilton channel.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2018 world's best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

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