BLLA's Inner Circle Club Program - New Company Joins — Photo by BLLA

Los Angeles – The Boutique and Lifestyle Leaders Association (BLLA) is launching the Stay Boutique™ Bedding Program for members of the organization. The official launch date is January 2019 and will include a range of education and preferred suppliers to the program. What could be more important to a hotel room than the bedding, beginning with the mattress.

Frances Kiradjian, BLLA CEO stated, "We're excited to announce Tempur Sealy as our official bedding provider in this new program. BLLA focused on selecting only top, quality companies and found that Tempur Sealy not only has the ability to provide an upscale and luxury product, but also the capability to ship and service our boutique hoteliers and we couldn't be prouder to work with them on this important project."

Additionally, Tempur Sealy joins the esteemed BLLA Inner Circle Club, which already contains some of the nation's top organizations that have proven to be a force in the boutique sector and great supporters of the association. The Club also provides these companies with top level promotion and connections such as Headline Sponsorship of all events, marketing and thought-leadership as well as personal connections to potential clients.

"We are honored and excited to be part of the BLLA Inner Circle Club, stated Greg Cremeans, Vice President, National Accounts, Tempur Sealy International. "This opportunity allows us to connect directly with those within the boutique and lifestyle hotel space who demand not only a rave-worthy sleep experience for guests, but also durability and longevity, from the mattresses they select. Since there are many different types of properties within this category, we feel our wide selection of mattress brands, including Tempur-Pedic, Stearns & Foster and Sealy brands, will meet everyone's needs."

As the first official member of our new Stay Boutique™ Custom Bedding program, Tempur Sealy will participate in a number of initiatives aimed at providing boutique & lifestyle hotels with a custom program beginning the first of the year. Please join us in welcoming Tempur Sealy into our Inner Circle Club as well as the new Bedding program.

Leaders in their respective spaces, BLLA's Inner Circle Club is comprised of outliers whose influence will only serve to accelerate the rate at which the association (and hospitality as a whole) progress. ICC membership includes top sponsorship of BLLA events and conferences, Board Committee participation, advertising and marketing, and much more. Contact [email protected] for more information. Tempur Sealy International joins other top organizations in this program including SuiteLife by Venture Insurance, Rainmaker, Gettys Group & Greenberg Traurig (who have all been multi-year, long-standing members of The Club), iVvy Event Solutions, LG Electronics and Two Roads Hospitality, 

Note: ICC members have exclusivity in the Club, although suppliers in the same categories can also join the association by registering for membership at blla.org/membership.

Find BLLA & Stay Boutique™ Online:

Websites: www.blla.org / www.stayboutiquemedia.com

Twitter: @boutiqueleaders

LinkedIn: www.linkedin.com/company/the-boutique-and-lifestyle-leaders-association/

Vimeo: www.vimeo.com/blla

Instagram: @stayboutique_

ABOUT

Join us at the next BLLA event February 11-13 in Los Angeles and June 5-6 in New York. www.stayboutiqueconference.com. BLLA is the world's most innovative and progressive organization dedicated to the luxury independent boutique and lifestyle industries. The association connects the world's most dynamic executives with cutting edge business and operational insight. BLLA's membership benefits allow access to the world's leading minds in the space through events, research and education. Our mission is to provide leadership and opportunities for global recognition and connections to the world's best hotels, vendors and manufacturers. All resulting in strategic interactions and access to information that helps people and organizations thrive. Join the movement that BLLA gave birth to in 2009 and become a part of something that is truly unique, exciting and inspirational. www.blla.org

Alexandra Kamins
PR Coordinator
+1 818 883 4363
BLLA