Millennials Choose Hotels Based On Tech, Social Media
A strong online and social media presence is really important if a hotel hopes to attract millennials, according to a new report.
The study, conducted with global data collection agency Viga, polled 1,000 18- to 34-year-olds who had booked hotels in the last two years. It found that 80% of millennials find a hotel using Google, and more than half wouldn't book a property if its website was difficult to use. Apparently impatient, 49% put off making a booking if they couldn't do it instantly online.
A prospective hotel's social media presence is important to millennials, with 73% saying they check the company's social media feed before booking. In fact, 33% would be put off booking altogether if a hotel had no social media presence.