Industry Update
Supplier News21 January 2019

Revinate Unveils New Guide to Help Hoteliers Navigate Loyalty Marketing

Data-Fueled Guide Analyzes Loyalty Programs of 200 Hotel Groups to Uncover Industry Best Practices

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GrandLife Hotels Selects Revinate as Marketing and Guest Feedback Partner

Revinate, the software as a service (SaaS) company that helps hotels transform guest data into revenue, announced today the launch of the 2019 Guide to Hotel Loyalty, a new free resource that aims to help hoteliers navigate the ever-changing loyalty landscape and determine the best strategy for driving repeat bookings.


Revinate analyzed data from more than 200 hotel groups around the world to understand the economics of traditional loyalty programs. They found that hotels with less than 30,000 rooms cannot profitably support a proprietary points-based loyalty program.

Peter Van Dorn, Revinate's Loyalty Industry Consultant explained, "Based on our analysis, the barriers to realizing ROI on proprietary points-based loyalty schemes are pretty clear for hospitality groups with less than 30,000 rooms. Fortunately, small and medium-sized hoteliers have many other effective strategies and tactics available to increase customer lifetime value and improve other measures of guest loyalty."

As a result, the guide focuses on the insights and best practices that can enable small- to medium-sized hotels and brands to drive loyal behavior.

Kelly Robb, Revinate's Vice President of Marketing and Growth, says, "Through our analysis of the industry's loyalty programs, it's clear that traditional points-based loyalty programs are failing smaller brands. The good news is that not only are customers ready for a change in how they're being marketed to, but new CRM technology can achieve the same objectives as a traditional loyalty program without the overhead."

Download the free guide here.

About Revinate

The Revinate guest data platform is built to help hotels know, earn, and delight valuable guests like never before. We make it easy to build richer, more personalized relationships with your guests. Revinate counts tens of thousands of the world's leading hotels as customers and has won numerous awards for its Software-as-a-Service solutions, including 2019's Top Rated Email Marketing and CRM Product by Hotel Tech Report. We make technology work for your hotel, so you can make the most of every guest.

For more information, visit

Zach Demby
Content Marketing Manager
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