Industry Update
Press Release21 January 2019

Six months after Kyriad Direct’s launch, Louvre Hotels Group boosts its brand expansion in France by opening 12 hotels

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Kyriad Direct

Louvre Hotels Group, subsidiary of the 2nd hospitality group in the world, is proudly announcing the opening of more than 12 hotels, in 12 cities and 800 Kyriad Direct rooms in France, by early 2019. Launched in April 2018, the Kyriad Direct brand is transforming 2-star hospitality by offering a personalized experience.

Thanks to Kyriad Direct, Louvre Hotels Group is strengthening its brand portfolio by proposing all kinds of experiences, for all tastes and budgets. This new offer meets the travelers' expectations, which are seeking for a qualitative hotel experience, at an affordable price, within «non-standardised» establishments. Besides, the new offer meets the investors' expectations, wishing to benefit from increased visibility within distribution channels.

From Lille to Agen, from Grenoble to Rennes, Kyriad Direct strive to be rapidly present over 100 cities. The first Kyriad Direct locations are the following :
- Lille Stade Pierre Mauroy
- Nantes
- Grenoble
- Orléans La Chapelle Saint Mesmin
- Dreux
- Rennes Ouest
- Agen
- La Rochelle-Aytré
- Saintes
- Deltour
- Le Puy en Velay
- Chambray-les-Tours
- Arles

For more than 40 years, thanks to an unparalleled hospitality know-how, but also a strong distribution network, Kyriad Direct constitute a winning opportunity for many independent hotels and modest franchise network's members, eager to benefit from a better exposure.

Related Brand

Kyriad Direct

As part of Louvre Hotels Group and Jin Jiang International's development goals both within France and abroad, a declination brand of two-star hotels, Kyriad Direct,was launched April 2018. Building on Kyriad's reputation this new offering meets the needs of travellers looking for a quality hotel experience at a more affordable price.
brand information
Other Brands by Louvre Hotels Group
Campanile
Golden Tulip
Kyriad
Première Classe
Royal Tulip
Sarovar Hotels
Tulip Inn
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